How Plumbers Can Get Found in Google and AI Search
For years, plumbing companies have asked a familiar question about their marketing: “Do we rank on Google?” Roger Wakefield believes that question is changing. Today, homeowners can still search Google for a plumber. But they can also ask ChatGPT and other AI tools who they should call, which companies are reputable, or who provides a […]
How to Increase Profit with ServiceTitan, Without Spending More on Marketing
Every plumbing company wants to grow revenue. The default response is often to spend more on marketing, buy more leads, or increase advertising. But what if the fastest path to higher profits isn’t generating more demand? According to ServiceTitan expert Moroni Montuy, founder of TradeWeave, many plumbing companies already have a powerful profit engine sitting […]
The 5 Numbers Every Plumbing Owner Should Know
Most plumbing company owners don’t have a lead problem. They have an operational problem. At PipeWrench Marketing, we spend every day helping plumbing companies generate more calls through Google Maps, Local Services Ads, paid advertising, AI, and other digital marketing strategies. But one thing has become abundantly clear over the years: Generating more leads only […]
How Plumbing Companies Can Increase Online Bookings Without Buying More Leads
What Baker Brothers Can Teach Every Plumbing Company About Turning Existing Marketing Into More Revenue Three Key Takeaways Before You Spend Another Dollar on Marketing. Imagine discovering that your plumbing company is losing one out of every two customers after they’ve already decided to contact you. Not because your technicians aren’t good. Not because your […]
Can Your Plumbing Company Use AI Without Getting Sued?
What every plumbing company should know before using AI voice, automated callbacks, and text messaging. Artificial intelligence is changing the plumbing industry faster than almost any technology I have seen in the past decade. Today, AI can answer your phones, qualify leads, schedule appointments, respond to text messages, and even call customers back automatically. For […]
How to Protect Your Google Business Profile: Lessons Every Plumbing Company Can Learn from Google Diamond Product Expert Amy Toman
Your Google Business Profile May Be Your Most Valuable Marketing Asset Most plumbing companies think of their website as the center of their online marketing. I don’t. Today, your Google Business Profile (GBP) is often the first—and sometimes the only—thing a homeowner sees before deciding whether to call your company. During my conversation with Amy […]
6 Reasons Your Plumbing Company Needs a Google Business Profile
Let’s face it: plumbing is a local, boots-on-the-ground business. When a pipe bursts at midnight or someone’s water heater calls it quits, they’re not flipping through the Yellow Pages—they’re reaching for their phone and typing “plumber near me.” And guess what shows up first? Not your website. Not your social media. It’s your Google Business […]
Why Most Plumbers Waste Money on Marketing (And What You Should Do Instead)
Let’s face it—too many plumbing companies are burning through their marketing budgets without seeing the return they deserve. Many plumbers waste money on campaigns that fail to produce quality leads. And most don’t even realize it’s happening. So, why is this so common? And more importantly—how can you avoid becoming another statistic? In this guide, […]
How to Create a Digital Marketing Plan That Works for Your Plumbing Company
Imagine trying to fix a leak without a wrench. Sounds ridiculous, right? Yet every day, plumbing companies operate without the single most important tool in today’s business landscape — a solid digital marketing plan. In an industry where every minute counts, having a strategy that gets your phone ringing consistently — with the right kind […]
5 Digital Marketing Strategies That Get Plumbing Phones Ringing
The Sound of Success Starts With a Ring Imagine this: It’s 8:15 AM on a Monday. The first call comes in—an emergency leak. By 9:00, the second. Then another. And another. By noon, the day’s fully booked and tomorrow’s schedule is filling fast. That’s not luck. That’s smart digital marketing at work—and it all starts […]