Every plumbing company wants to grow revenue. The default response is often to spend more on marketing, buy more leads, or increase advertising.
But what if the fastest path to higher profits isn’t generating more demand?
According to ServiceTitan expert Moroni Montuy, founder of TradeWeave, many plumbing companies already have a powerful profit engine sitting inside their business—they simply aren’t using it to its full potential.
On this episode of the Plumber Marketing Success Podcast, Moroni shares the operational improvements that consistently produce the highest return on investment for plumbing companies using ServiceTitan.
More Marketing Isn’t Always the Answer
Marketing matters.
But if your company isn’t maximizing the leads you’re already receiving, additional marketing dollars may simply amplify operational inefficiencies.
Instead of immediately buying more leads, Moroni recommends first looking at the systems that determine whether those leads become profitable jobs.
For many companies, those improvements can produce meaningful revenue gains without increasing marketing spend.
Start with Your Price Book
When asked what delivers the fastest ROI, Moroni didn’t hesitate.
The first place to look is the price book.
A well-designed ServiceTitan price book helps technicians:
- Present accurate pricing consistently
- Protect company profit margins
- Deliver professional estimates in minutes instead of manually building proposals
- Offer multiple repair and replacement options to homeowners
Rather than relying on memory or creating estimates from scratch, technicians can confidently present options that are already priced and approved.
That creates a better customer experience while improving consistency throughout the organization.
Three Options Beat One
One of the biggest insights from the conversation was the power of offering customers multiple choices.
Instead of presenting a homeowner with a single proposal that results in a simple yes-or-no decision, ServiceTitan allows technicians to present multiple solutions.
Customers feel more in control of the buying process because they can compare good, better, and best options.
The result is often higher average ticket values and stronger close rates.
Reporting Is ServiceTitan’s Hidden Superpower
Many owners think of ServiceTitan primarily as dispatch software.
Moroni believes that’s missing its greatest strength.
Its real superpower is data.
Every completed job generates valuable operational information.
When owners understand how to use ServiceTitan reporting, they gain visibility into:
- Booking rates
- Average ticket size
- Technician performance
- Close rates
- Membership performance
- Revenue trends
- Operational bottlenecks
Instead of managing by instinct, owners can manage by data.
As the old saying goes:
“In God we trust. Everyone else brings data.”
AI Is Changing the Field
ServiceTitan continues to invest heavily in AI.
One feature Moroni highlighted is AI assistance for technicians working in the field.
Instead of rushed notes and incomplete invoice descriptions, technicians can produce clearer, more professional documentation with AI assistance.
That improves communication with customers while reducing administrative burden.
At the same time, Moroni advises caution.
Rather than giving third-party AI tools direct access to your ServiceTitan account, he recommends using ServiceTitan’s native AI capabilities and official API integrations whenever possible.
Technology Doesn’t Replace Leadership
Perhaps the most memorable lesson from the interview had nothing to do with software.
Moroni explained that many companies blame ServiceTitan when results fall short.
In reality, software is only a tool.
Success depends on implementation, training, accountability, and continuous improvement.
His philosophy is simple:
Buying ServiceTitan doesn’t make your business more profitable any more than buying an axe cuts down a tree. You still have to learn how to swing it.
That mindset reflects what separates high-performing plumbing companies from everyone else.
The Bottom Line
If you’re already investing in ServiceTitan, there may be significant profit opportunities hiding inside your existing operation.
Before increasing your marketing budget, consider asking:
- Is our price book optimized?
- Are technicians consistently presenting multiple options?
- Are we using reporting to guide decisions?
- Are we following up on unsold estimates?
- Are we taking advantage of ServiceTitan’s newest AI features?
Sometimes the highest ROI investment isn’t generating more leads.
It’s getting more value from the customers you already have.
About the Guest
Moroni Montuy is the founder of TradeWeave and a ServiceTitan Certified Provider specializing in implementation, coaching, workflow optimization, reporting, and operational consulting for home service companies. His team helps plumbing businesses maximize the return on their ServiceTitan investment through better systems, cleaner data, and operational excellence.
Learn more at https://tradeweave.io
Connect with Moroni on LinkedIn:
https://www.linkedin.com/in/moroni-montuy-02a20426/
Learn with PipeWrench
The Plumber Marketing Success Podcast, hosted by PipeWrench Marketing founder Paul Benton, features conversations with industry leaders who help plumbing companies grow through better marketing, operations, AI, leadership, and technology.
Subscribe for future episodes and practical strategies to help your plumbing company grow with confidence.
