About Us

Get to know PipeWrench Marketing

Who We Are

Picture of the Golden Gate Bridge

Locally-Owned

PipeWrench Marketing is a family-run agency in the San Francisco Bay Area that works only with plumbing and home service companies. One truth became clear to us: plumbers deserve a partner focused on plumbing company marketing.

So we focus exclusively on the plumbing industry. Unlike big-box agencies that pass you off to junior account reps, PipeWrench gives you a boutique experience. You’ll work directly with seasoned strategists and business owners who know your world— who understand dispatch boards, booked calendars, service zones, and the difference between drain cleaning and repiping, the difference between ServiceTitan and Housecall Pro.

Whether you’re at $1 million or scaling toward $20 million, PipeWrench distills the full span of modern marketing—Google Ads, YouTube, SEO, direct mail, and more—into a focused, revenue-driven plan, and we come alongside you to execute this plan.

Our Process

We work in three steps: a free strategy session, a written proposal, and a final meeting about a week later where you decide. Nothing is signed until you’ve had time to think it over.

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Step 1: No Cost Strategy Session

We start by analyzing your plumbing company and market. What’s working? What’s missing? Where do you want to go?

This meeting is designed to uncover real insights—not pitch you. You’ll speak directly with a senior partner who understands plumbing and growth strategy, not a junior rep with a slide deck. We’ll review your local market, current marketing, and where the hidden opportunities lie.

What to expect:

Honest conversation, not a sales pitch Insight into your competitive landscape Tailored advice based on your growth goals

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Step 2: Written Proposal

After a market analysis, we’ll meet again if it makes mutual sense to present a customized growth roadmap tailored to your plumbing business—complete with tactical recommendations, timelines, and investment options. This will also include a proposal.

You’ll see exactly how we plan to drive calls, boost revenue, and help you dominate the right neighborhoods.

What to expect:

  • Clear breakdown of deliverables and timelines
  • Real-world strategies based on your goals
  • No pressure, no "limited time" offers. In fact we will not accept any agreement until you’ve had time to sleep on it.
Yellow hard hat on table and house design print design with construction team handshake start new project contract plan in office center at construction site partner and contractor

Step 3: Shake on it, or part as friends

About a week after the proposal, we meet again to answer any further questions, make any needed refinements, and come to a decision.

Upon proposal signature, we move quickly and confidently together. We’ll deploy your website (if needed), ads, SEO and/or other campaigns, and key software, with precision.

You’ll know what’s happening every step of the way – and you’ll work directly with someone who understands both marketing and plumbing.

When the program is underway, we then meet every 4-6 weeks for updated strategy meetings, more often as reasonably needed.

What to expect

  • Clear launch plan, fast execution
  • Milestones and transparent communication
  • Hands-on attention from a partner, not a rep

Meet our Leadership Team

PipeWrench is led by CEO Paul Benton and Head of Digital Adams Tegeler, and every client works directly with one of them.

Paul Benton - Pipewrench Marketing

Paul Benton

CEO

Adams Tegeler - Pipewrench Marketing

Adams Tegeler

Head of Digital

Ready to take your plumbing business to the next level?

Schedule a free consultation with our team and let's make things happen!