PipeWrench Marketing
Marketing for Plumbers
PipeWrench Marketing helps plumbing companies generate more calls, book more jobs, and grow revenue. We bring proven marketing systems, AI, local search, paid advertising, direct mail, and plumbing-specific technology to deliver measurable growth.
Learn with PipeWrench
Plumber Marketing Success Podcast
Interviews of the industry's leading experts
Is your plumbing company experiencing these marketing challenges?
Let us solve them with you.
Need Phones Ringing Immediately
Can’t wait for long-term strategies— jobs needed today.
See Our Solutions
Phone Calls
- Lead Gen Campaigns
- LSA
- Yelp Ads
- Angi
- Thumbtack
- Google PPC
Need New Customers without paying for ads
Not enough calls each week.
See Our Solutions
New Customers
- Local SEO
- Online Directories
- Google Business Profile Optimization
Increase Repeat Business
You worked hard to win customers – and want them to spend more with you.
See Our Solutions
Repeat Business
- Email Marketing
- Direct Mail & Loyalty Offers
- Target Existing Customers on Social Media
Book Bigger Jobs in Better Neighborhoods
Become the go-to plumber in key neighborhoods.
See Our Solutions
Geographic Farming
- Direct Mail Campaigns
- YouTube Ads by Zip Code
- Streaming TV targeting specific addresses
- Social Media Ads
Outdated Website
No website—or one that scares customers off.
Solutions
- Modern, Lead-Optimized Website
- Clean, Conversion-Focused Header
- Live Chat & SMS Widgets
- Self-Service Estimator Tool
Not Showing on Google
You're invisible when homeowners search “plumber.”
Solutions
- Google Business Profile Optimization
- Citation Building
- Local SEO
- Google Maps Geo-Grid Strategy
- Content Marketing
Not Showing Up in AI Answers
AI tools like ChatGPT are recommending plumbers. Is it you—or your competitor?
Solutions
- AI Search Optimization Strategy
- Structured Data & Content Schema
- Authority-Building Content (FAQs, How-To Guides, Trust Signals)
Not Showing in Google Maps
You're buried under competitors
Solutions
- Content Strategy to improve Map ranking
- Local Ranking Heatmaps
- Google Business Profile Optimization
Missed Calls
Need to respond faster than your competitors.
Solutions
- Missed Call Text-Back Automation
- Instant Response Tech for Yelp
- AI that answers calls on the FIRST ring 24/7 – and books.
- Recommended Call Centers
Not Enough Reviews
Increase your online reviews.
Solutions
- Review Automation
- SMS/Email Review Requests
- Reputation Management
- Automated Video Testimonials
Ads Just Aren't Working
Wasting money on clicks that don't turn into calls.
Solutions
- Keyword Optimization
- Conversion Landing Pages
- Retargeting Ads
Website Not Converting into Business
Despite website traffic, phones aren't ringing.
Solutions
- Lead-Focused Website
- Online Booking Tools
- Live Chat or SMS
Can't Track Results
Don't know what's bringing in calls or costing money.
Solutions
- Call Tracking
- ROI Dashboards
- CRM Integration
- CRM Recommendation if needed
Need to Hire Plumbers
More skilled employees, not more job boards.
Solutions
- Hiring Ads in Social Media
- Careers Page
General Advertising
Cultivate quality customers
over time.
Solutions
- LSA
- Yelp Ads
- Angi
- Thumbtack
- Google PPC
Need a Marketing Director?
You're too busy running jobs to run marketing.
Solutions
- Full-Service Marketing - we can do it all or we can manage your existing vendors
- Monthly Reporting
Plumbing First
Our primary focus is Plumbing Companies and Multi-Trade Home Service Companies.
If your plumbing company also provides HVAC, electrical, or other home services, we can effectively promote those areas alongside your plumbing services.
Recent Articles

Timothy Powell
Creative Director

Lisa R. Boone
PPC Ninja
Our work inspires smiles
The faces behind our success
Why Choose PipeWrench Marketing?
What our clients have to say
"They do the work and I see the results. We get the phone ringing. We get hits on our website. We see social media action. I can focus on running my business while they work for me."
Spencer F.Franchise Owner, Mr. Rooter Plumbing of The Oakland-Berkeley Area
"We are very pleased with the results achieved. In particular, they stand out for their responsiveness and collaborative approach combining their team with ours — this makes working with them educational, enjoyable, and profitable for the Club.”
Anne B.Marketing Director, Country Club
“We had one of our best months, the team played a huge part in that success. Thanks for all the work you do!”
Jason A.President, Regional Car Wash Company
“I recommend them to others looking to grow their online presence. What started as managing three of our facilities eventually turned into eleven. They consistently bring fresh ideas that have challenged us, new technologies that have helped us grow, and have provided a high degree of personal service that makes working with them easy, rewarding, and fun.”
Sean V.Partner, Storage Facility
“We’ve been very pleased with our relationship. We, like many organizations, knew we needed to get much more involved in digital marketing but really didn’t know how to do it. The team has expertise, talent and insights that we don’t have, and we have benefited from their many skills. They are definitely helping us move forward in our digital marketing strategy without having to invest in 1-2 full-time employees.”
Woody T.VP of Development, Nonprofit Agency
“We are enjoying our partnership. They have helped us take our online marketing and communication to the next level.”
Mary E.Director of Communications, Nonprofit Organization
"Working with Paul and his team has made such a big difference with our reviews. We were getting reviews, but it wasn't helping us if we didn't get them in the right place."
Lynette V.Practice Manager, Dental Office
Meet our clients
They believe in us
We’re proud to partner with forward-thinking brands that trust us to bring their visions to life. Together, we achieve remarkable results







Ready to take your plumbing business to the next level?
Schedule a free consultation.





