We’re a family-run company. PipeWrench Marketing is part of The Light Digital, LLC, a full-service agency that’s been serving small businesses across the U.S. for over a decade. One truth became clear to us: plumbers deserve a partner focused on plumbing company marketing. So we focus exclusively on the plumbing industry. Unlike big-box agencies that pass you off to junior account reps, PipeWrench gives you a boutique experience. You’ll work directly with seasoned strategists and business owners who know your world— who understand dispatch boards, booked calendars, service zones, and the difference between drain cleaning and repiping, the difference between ServiceTitan and Housecall Pro. Whether you’re at $1 million or scaling toward $20 million, PipeWrench distills the full span of modern marketing—Google Ads, YouTube, SEO, direct mail, and more—into a focused, revenue-driven plan, and we come alongside you to execute this plan.
At PipeWrench Marketing, we don’t believe in hard sells or rushed decisions. Instead, we follow a clear, three-step process designed to help you make the best choice for your plumbing business—with time to sleep on it before anything is finalized. Whether you’re running five trucks or fifty, your marketing investment is an important decision. We want you to feel confident and well advised, never rushed.
We start by analyzing your plumbing company and market. What’s working? What’s missing? Where do you want to go? This meeting is designed to uncover real insights—not pitch you. You’ll speak directly with a senior partner who understands plumbing and growth strategy, not a junior rep with a slide deck. We’ll review your local market, current marketing, and where the hidden opportunities lie. What to expect: Honest conversation, not a sales pitch Insight into your competitive landscape Tailored advice based on your growth goals
After a market analysis, we’ll meet again if it makes mutual sense to present a customized growth roadmap tailored to your plumbing business—complete with tactical recommendations, timelines, and investment options. This will also include a proposal. You’ll see exactly how we plan to drive calls, boost revenue, and help you dominate the right neighborhoods. What to expect:
About a week after the proposal, we meet again to answer any further questions, make any needed refinements, and come to a decision. Upon proposal signature, we move quickly and confidently together. We’ll deploy your website (if needed), ads, SEO and/or other campaigns, and key software, with precision. You’ll know what’s happening every step of the way – and you’ll work directly with someone who understands both marketing and plumbing. When the program is underway, we then meet every 4-6 weeks for updated strategy meetings, more often as reasonably needed. What to expect
CEO
Head of Digital
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