How to Get More Calls from Google Maps
Stay active on Google, so more homeowners choose you, because they see you first.
Paul Benton
CEO, PipeWrench Marketing(415) 319-9195
For Plumbers & Home Service Professionals
For plumbers and home service contractors who want a way to be more visible in the all-important Google 3-Pack. This is important because most customers who don't already know you are finding and hiring their pros from the "Map" section of Google Search.
The Challenge
If your Google Business Profile isn’t consistently active, you’re leaving rankings and calls on the table.
Most plumbers do the work… but don’t consistently show it online, because posting is one more thing on an already packed day.
We solve that.
We turn your normal workflow into a steady stream of proof, so Google and customers see real activity all the time.
Geo-Grid Sample
Below is a sample “geo-grid” that illustrates how a company’s Google Business Profile shows up in search when real customers are searching locally.
The more green the better!
(Actual results may vary)
An important factor to ranking well in Google is having updated, recent, relevant content on both your website and Google Business Profile. The goal is to improve local visibility in the map section. To promote that, we gather your recent job photos from your CRM (such as ServiceTitan or Housecall Pro, etc.) and post them with custom and localized text to your Google Business Profile and Website.
While we cannot guarantee specific results, the goal is to improve average visibility over time. We track and report progress on a monthly basis with a map ranking report as illustrated above.
This is like spinach in a healthy diet – a very important factor that improves your visibility and makes your other efforts stronger.
The Solution
We Do the Work. You Get the Results.
You focus on jobs. We handle the visibility—deploying job activity and keeping your online presence fresh with real completed work.
What You Get
- More frequent Google Business Profile & website activity without relying on you to post
- A “proof-of-work” job feed embedded on your website
- A repeatable system that operates in the background to support you and your team
- A stronger trust story (real jobs, real outcomes, consistent visibility)
- Increased visibility leads to more calls and more booked jobs
Frequently Asked Questions
Why is this worth doing?
Google rewards activity on the website and Google Business Profile. More activity leads to greater visibility in Google Maps. Greater visibility = more calls and jobs.
How can I know how visible I am now?
Book a Call and we will show you exactly in a free complimentary consultation.
(Note: you must be an owner, owner relation, or the company president.)
Do we have to post anything ourselves?
No—your team captures the jobsite photo/check-in, and the rest is done for you.
Will this post to our Google Business Profile?
Yes—GBP updates are part of the system.
Will it show on our website too?
Yes—your site can display a live feed of completed work so visitors see proof instantly.
Do you need to take over my website?
No—We provide code for your current developer to add to your website. We can also provide this for a one-time setup. Beyond that, we do not need access to your website.
Do you interfere with other ongoing SEO or web management that I may have?
No—Once we place the code on the website, we don’t need to rub shoulders with people doing other SEO work for you. Our work is like spinach in the diet – it makes their work stronger. One reason why you don’t see more of this is that many people don’t like to eat their spinach. That’s where we come in.
Is this expensive?
No—Under $1,000/month per Google Business Profile. If you have ServiceTitan, you’re probably tracking how much revenue you’re making through GBP, and you can see that this amount is trivial compared to what is flowing through Google Maps.
Do you provide other services?
Yes—We are a full-service agency specializing in plumbing and home services. Our map strategy is surgical, but we offer separate services to cover everything in plumbing and home service marketing, should you need it.
Is there a long-term contract or term commitment?
No—Services are month-to-month.
Want Google to See Your Work as Fast as Your Customers Do?
Showcase REAL jobs on Google and your website.
Book a Call
Schedule a strategy meeting for how to get more calls from Google Maps.
Request FREE Report
See how your plumbing business looks in the Google 3-Pack with a FREE geo-grid report.
Other ways to get in touch
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